Social media for Business Improving Content Marketing

Have you heard of social media yet? If not, it’s time you learn about the potential of this new social networking site that has grown by 4000% in the last year through this link

Despite the growth, the question remains, what can social media do for your business?

social media is a place where people can “pin” images that interest them. When someone sees a recipe, business idea, craft project, or anything else with a picture, they can “pin” it. This saves it to their social media boards and shares it with the people who follow them. social media users can also “repin” pictures from other people’s boards. If someone likes a picture, all they have to do is click “repin” and it is quickly sent to their board for others to see.

According to an infographic on based on traffic from Google’s Doubleclick AdPlanner, there are already millions of social media users in both the United States and the UK. A closer look at the data reveals that social media users in the United States are quite different from those in the United Kingdom.

  • The average social media user is between the ages of 35 – 44.
  • 86% of social media users have completed at least some college.
  • The primary social media users are in the middle class, with only 3% of users in the top income level bracket.
  • The vast majority of the users in the USA are female and, at the time of publishing, only 17% of American users are male.

Because of the types of topics that are popular, many businesses have been slow to adopt social media as they figure out how it can help drive sales. However, taking a closer look at the fastest-growing user base for social media outside the USA — the UK — you can see there are many possibilities beyond these topics.

  • The average social media user is between 25 – 34.
  • 81% of social media users have completed some college.
  • 29% are in the highest income level bracket.
  • Unlike social media users in the US, there is a nearly equal split between male and female users.

It is interesting that the topics being “pinned” in the UK are significantly more relevant to business, however, topics such as crafting are also popular.

So Why Should Your Business Start Using social media?

The potential of social media for businesses is not completely clear. People are still experimenting and trying to figuring out what social media can do for their business. One of the primary benefits of social media is that it can greatly improve your content marketing efforts by increasing visibility and traffic to your website.

To get started with social media, create an account and start “pinning” pictures on your website, projects, blog posts, or anything else people might find interesting. If your image is interesting and captivating, users will “repin” your picture, and in turn, increase the visibility of your content.

When someone on social media clicks one of your pictures, they are taken directly to the corresponding website. With just a couple of well-chosen “pins”, it is possible to get hundreds to thousands of new visitors to your website.

Finally, don’t forget to share the love and “repin” other pictures that are relevant to your business. This will help attract new followers to your social media account.