It’s the end of the month and nearing the start of a new month. This is the time in which I ensure all of my content for the new month is in order. For my social media clients, I send over social media editorial calendars with pre-filled posts, images and quotes and other details. Once my client has reviewed my posting plan, I set aside days to pre-schedule as much of the content as I can.
Not all social media can be pre-scheduled like this. We don’t schedule time-sensitive news and updates and we can’t schedule shares from other fanpages. We also don’t schedule blog posts- I wait until those go live and then share them manually, typically as a picture. But prepping as much as we can in advance really takes a lot of the pressure off when it comes to posting.
So here is my question to you: do you plan your content ahead of time?
If you’re a fly-by-the-seat-of-your-pantser, I feel you. I really do! But you have no idea how great it feels when you don’t have to worry about whether or not a new blog post is going out to day or if you have any content posting to your Facebook fanpage.
“But I like to be spontaneous,” you say.
Well, a content plan doesn’t mean you can’t still be spontaneous. In fact, it’s quite the opposite. When you have a content plan in place with regular content going out, it makes it easy when something urgent or spontaneous comes up to just write or produce it immediately. You’ll have the freedom to do so because the rest of your content plan is already in order.
It Also Gives You Security
You also have the security of knowing that your content is prepped and planned. No worries over whether or not you make a deadline to get something written tomorrow. You can take a day off and go to the beach if you want. Or spend time focusing on other parts of your business instead of stressing over your content. And then of course, there is the benefit of security should an emergency occur. I have five kids so “emergencies” happen here more frequently than the typical household. I like having all my business content prepped and scheduled so if someone falls out of a tree or catches the current kid germs, I’m not feeling torn between work and my family.
So this is where we go back to that question: do you plan your content ahead of time?
If not, then it’s time you get a content plan. You need a content marketing plan for your blog as well as for your social media. This plan will involve creating goals, identifying your target market, visualizing the plan and then putting that plan into action to meet your goals. It brings a great deal of confidence as you know what you’re doing and why.
So now you know you need a plan but how do you begin? You already have so many things to do with your day. How will you ever work in ‘making a plan’ for your content?
Let’s take a look at some quick tips for creating a content marketing plan to help you along the way.
Creating a Content Plan
What are your goals? Here we go mentioning those goals again! Your first step in the plan is knowing what your goals are. How often do you want to post to your blog and/or social media? Are you attracting customers who will purchase products and service from your site, or are you looking to generate leads? Do you want to increase brand awareness, give your prospective and current customers a place to engage with your company, or do you just want page views?
Who is your audience? Now that you know what your goals are, who are you producing this content for? Knowing your audience is very important to making sure you’re producing content they actually want to read and share. Dig deeper into your target market with more than just surface level analytics.
check it out, why social media content creation is important. There are times when social networking was mostly a status symbol. Social media networks nowadays have seemed to have outstripped the era of naivety and reached a much more saturation point, from unmapped, state-of-the-art technology to prevalent social norms. Almost every successful business could even take advantage of social media, but those who don’t catch pace have such a lot at stake!